This post may contain affiliate links that grant me a small commission at no extra cost to you.
Taylor Swift's brand new "The Eras" tour will be hitting stadiums in 2023 - here's exactly what to wear to the concert.
Taylor Swift's "The Eras" tour is kicking off in March 2023, and lucky concert-goers are already trying to figure out the perfect outfit to wear to honor one of Taylor's many musical eras.
"The Eras" U.S. tour will begin on March 17, 2023 and end on August 9th, 2023. When tour starts it will have been around 5 years and 4 new albums (not including the re-recordings of her original songs) since Taylor's last tour, Reputation. That means there's lots of material to include, so Taylor's decision to dedicate a tour to all of her musical eras seems like a great idea! It's probably one of the many reasons the tour has completely sold out!
If you're one of the lucky ones going to the show, or you just want to participate in all the fun, we'll discuss Taylor's most memorable eras and exactly how to dress like Taylor Swift for the upcoming concert.
Taylor Swift's eras are generally distinguished by each of her 10 studio albums:
"The Eras" tour will feature all of Taylor's musical eras. So far, she has released 10 studio albums (and 2 re-records of previous albums). She even announced the release of Speak Now (Taylor's Version) at one of her recent shows!
My sister, mom, and I have been Taylor Swift fans for a really long time. I remember when she very first started gaining traction, she came to my small town and performed Tim McGraw at our Christmas tree lighting. As a matter of fact, she was so new to the scene that we all were initially bummed because we thought the winner of American Idol was coming to town - Taylor Hicks! How funny.
It's been a crazy journey watching her grow. I remember when my sister and I would listen to her debut album in our CD player over and over. And Our Song being played at our middle school dance. And blasting Red in the car on the way to high school every day. And having 1989 as the soundtrack to my freshman year of college. And so on and so on!
So after being fans for so many years you would think we would have been to one of her many tours. Well, the truth is, we just never were able to make it/get tickets/etc. Life got in the way. So when she announced her "The Eras" tour, it only seemed appropriate we go to make up for all those years before - and try to get tickets to one of the hardest shows ever to get tickets for - one of the most coveted events of next year. Yikes.
Cut to all three of us desperately trying to get tickets on pre-sale day. No luck after waiting all day in queue. We decided to give it one more go during the Capital One pre-sale. All three of us logged in again and our mom somehow got through! We got our 3 tickets and got out of there! It was seriously all luck.
We are all super excited to go to the concert, and we know how lucky we are to be able to go. We want to go all out when it comes to our outfits because this is a once-in-a-lifetime thing! For those of you who didn't get tickets, believe me, we were almost there too. If you can't make it, throw your own concert party and have everyone dress up as a different Taylor Swift era. That's what we would do for sure.
Let's talk about Taylor's eras.
Taylor's debut album, "Taylor Swift" has smash hits like Teardrops on My Guitar, Tim McGraw, and Our Song. It has strong country influence and lyrical themes like adolescent love and relationships. Debut is a super nostalgic era for many, as it was the very beginning of Taylor Swift's musical journey. In this era, Taylor wore her hair in her natural curls, dresses, and cowgirl boots a lot.
This is probably one of her most "country" albums as Taylor eventually started to gain more pop influence in her songs over the years. Debut would be a great era to represent at "The Eras" tour because it's an iconic throwback - you'll be paying homage to the album that started it all.
On her first tour, Taylor was seen wearing a lot of sparkly fringe dresses with cowgirl boots; it was the perfect combination between glitz and country.
In the Our Song music video, Taylor is seen wearing an iconic black look with a black headband and black gloves. It is actually kind of reminiscent of Maddy's black look from Euphoria now that I'm looking at it!
Taylor's next album was Fearless, and it came out in 2008. It was similar to Debut in that it was a country album, but there was definitely some more pop influence. This album had songs like You Belong With Me, Fearless, and Love Story. It continued to explore young hopes and dreams as well as love.
I like to think of the Fearless era as more strong and confident than Debut. It's sort of like Debut but with more glitter. The Fearless Tour covered both Taylor's Fearless and Debut albums, so a lot of the tour had one overarching theme. That's why Fearless and Debut are often seen as related.
The tone of the album is also very much influenced by fairytales and romance.
This look is instantly recognizable. Everyone knows the imagery of the "Junior Jewels" signed t-shirt and the glasses. You can even make your own sign and make it look just like the music video!
Love Story is a song with such great storytelling. Pretend you're a princess in a castle with an intricate up-do and a pretty corset.
Speak Now was Taylor's third studio album. It was released in 2010, following the large success of Fearless. It explored more mature themes of heartbreak, confusion, and reflecting on past loves. The album was inspired by all the things unsaid in her past relationships.
Speak Now also touched on some of Taylor's experiences in the spotlight as well as relationships with celebrities she was reported to have been dating at the time.
This era is a mix of the enchanted themes of Fearless and a more grown-up attitude. It has a lot of Taylor's original heartfelt storytelling with a little bit of a defined edge.
Taylor's song Mean was super relatable for anyone who has ever felt that they didn't fit in or were being made fun of. Her music video look is definitely recognizable with her white peasant dress, mary janes, red lipstick, and big banjo! Keep in mind that you might not be able to bring a banjo to the concert venue...
If you look at pictures from the Speak Now Tour, Taylor wore a purple halter dress with a ponytail and red lipstick. True Taylor fans know that to complete the look, you should draw a big "13" on your hand. It was something she put on for each of her shows.
The Red album was released in October of 2012. It features songs like All Too Well, Red, We Are Never Getting Back Together, and I Knew You Were Trouble. The album focuses on unhealthy relationships, true heartbreak, and growing up.
This era is often associated with fall as a lot of the imagery in the songs along with the album being released in the fall makes listeners feel like playing the album in autumn. It is also regarded as Taylor's heartbreak era because the songs about the end of relationships are particularly powerful on this album.
One of Taylor's most popular outfits from the Red Tour was her red ringleader outfit. This would be super easy to do - and it's totally iconic.
Everyone knows that one of the best breakup songs of all time is All Too Well. And with Taylor's recent re-recording of the Red album, we got the full 10 minute version of the song. It was everything we could have wanted and more!
Wear a red scarf to represent all things innocence and young love.
1989 is Taylor Swift's fifth studio album. It was released in late October 2014 and is generally considered a full foray into pop music. 1989 had songs like Blank Space, Bad Blood, and Shake It Off. It was a commercial success and was followed by the 1989 World Tour.
The 1989 era is very much influenced by a lighthearted pop feeling. The songs were more tongue-in-cheek which was a huge departure from the heartfelt Red.
On tour, Taylor wore a bedazzled white crop top set with matching shorts. It was paired with thigh-high black boots and Taylor's signature red lip.
Reputation was released in 2017. It was a direct response to public scrutiny and speculation about Taylor Swift's life over the years. The music and imagery was a lot darker with snakes and other villain-like motifs.
This era is generally regarded as Taylor's "villain" era. In many songs she expresses her feelings about being judged and scrutinized endlessly by the media as well as learning to be unapologetic about one's life and actions.
One of Taylor's most iconic outfits from her Reputation Tour was her sparkly black leotard with a hood attached and thigh-high black boots. This one is super easy to recreate with stuff you already have at home!
Lover is Taylor Swift's 7th studio album. It featured songs like Lover, You Need To Calm Down, Me!, and The Man. The album was a departure from the darker themes of Reputation.
The Lover aesthetic is largely rainbow-colored/pastel with hearts imagery. It is a lot lighter than Reputation in both coloring and theme.
I think it would be super cute to recreate the Lover album artwork. It features Taylor looking down on a pastel sky background, wearing a pink glitter heart over one eye.
Folklore was surprise released in 2020. After the tour for her Lover album was canceled, she released the album with no prior promotion. She explored various characters and stories in the songs on Folklore and allowed herself to be creative lyrically without pressure to change any words for radio playability.
This era is generally regarded as her "cottagecore" era. The imagery is very natural and woodsy.
One of the songs that many Swifties relate to on the album is Mirrorball. This would be the perfect sparkly outfit to wear to the concert!
Evermore was released in December 2020. Folklore and Evermore are considered sister albums for their similar aesthetic and style as well as how closely in time they were released.
Evermore is also regarded as an extension of Folklore. Taylor continued to explore the challenges and triumphs of fictional characters, which earned her the approval of many critics and listeners alike.
Gold Rush is a song on the Evermore album. I think it would be really cool to wear all gold to pay homage to the song.
For Cowboy Like Me (another song on the album), you can dress as a cowgirl. This would also be a cool tribute to Taylor's Debut era.
Midnights was Taylor's most recent release. It has received widespread acclaim by critics and broken many World Records for 2022 in terms of sales and streaming.
Midnights has a darker, pop feel to it. It explores the topic of self hatred, anxiety, and insecurity, but also hope, love, and longing. The imagery is largely dark blue and some of the promo shots even have a slight 70s feel to them.
Bejeweled is a popular song on the Midnights album - and it's super easy to wear something sparkly that will be instantly recognized for this reference.
I think Lavender Haze is another song that is pretty universally liked on the Midnights album. Deck yourself out in a full lavender outfit so you can tell everyone you are the Lavender Haze.
Taylor's career spans over 15 years; there are so many amazing Eras outfit ideas since there are so many amazing songs, albums, and tours to reference! I hope this post got you brainstorming about some of Taylor's most iconic moments.
Let me know what you're wearing to "The Eras" tour and which show you will be attending!